The challenge
- People from Belgium know Zalando but don’t buy online. Engage new customers via a word of mouth campaign and generate insights on their shopping behaviour.
The result
- 95% of the 3000 participants would recommend Zalando to friends and family
- 91% is convinced about the message “Zalando is safe and easy, and offers you a free delivery and return policy”
- 91% of the 3000 ambassadors had the intention to purchase whereas the new customers had an intention of 84%.
- Reach: 405.959 customers
- 984 new customers
- Valuable customer insights regarding their needs and interests
My responsibilities
- Ensure quality of the brochure (i.e. design, collection, copy)
- Time- budget- and stakeholder management
The things I’ve learned
- Organise weekly meetings with 3rd parties to discuss the progress
- Discuss expectations from both sides in a first meeting
- Third parties can slow you down
- Hierarchical layers can slow you down throughout the process. Take this into account
“Fleur always showed great initiative and dedication. Even under challenging conditions she managed her tasks extremely well. Fleur managed all tasks within her area with professionalism and ease. Fleur completed her tasks independently with great care and accuracy. The quality of her work always went above and Beyond our expectations even when dealing with numerous urgent, challenging tasks, complex problems and tight deadlines.”
Sytske Donselaar
Senior local brand manager at Zalando